For me, the marketing strategy and plans are there to do one thing – help you achieve the commercial objectives set out in your business plan. Without this foundation, the tactical marketing activities you undertake will likely be disconnected from the rest of the business and is the cause of the ‘fluffy’ labels marketing teams often receive.
But this can all be avoided.
I can help you put a strategy in place. A strategy based on cold hard facts. One that understands your:
- Customers, who they are and what they need/want
- Competitors, and your points of difference
- Areas of competitive advantage
- Positioning in the market
- Smart objectives
- Key messages
- Key Performance Indicators (KPI)
And if you don’t know any of the above – I can help you get the answers you need.
What’s more, I can help you create action plans to ensure you/your team/your agency deliver the tactical marketing activity identified in the strategy by measuring progress against milestones, targets and KPIs – helping to keep you on time and on budget.
Using a combination of tried and tested models, templates and reports from a marketing career spanning 15 years, I can help you create the solid foundations needed to deliver your commercial objectives.
Processes and systems
Any consulting engagement should make a positive impact on the business it’s working for – and it should still be felt long after they’ve left the building.
Processes, systems and software can make long term performance improvements for a business. Having worked in a micro business and a global multinational (and many in-between), I can support you by creating and implementing the right level of process for your business… not too much that it becomes a burden, but enough to help you achieve efficiencies. Contact me if you need help with:
- Marketing planning templates (including strategy, tactical implementation, event planning, progress tracking and ROI)
- Processes (such as signing off marketing material and how to organise an event)
- Policies (marketing, social media for staff, etc)
There is a wide range of software to help marketers and business owners achieve their objectives… but knowing which one is best can feel like an impossible task. I can help you identify and implement software to help your business grow, such as:
- Marketing automation
- Social media management